The present-day business environment can be best described as dense, competitive, and relentless. With things as they are, success is not guaranteed even for the companies that are able to roll out the best products and services. So, the survey saying that as many as 96% of companies are forced to close their doors within 10 years after launch shouldn’t really come off as a surprise.
But we shouldn’t dwell on these grim numbers for far too long and instead, start looking for functional solutions to these issues.
And most of these problems can be easily solved or at least mitigated if you promote your company to the general public in a more effective and optimal manner. Let us take a look at a couple of suggestions that should help you along the way.
Create a strong SEO strategy
As king as people use search engines, SEO will be one of the main pillars of digital marketing. Speaking in cold numbers, the first page of SERP gets a staggering 90% to 95% of all online traffic. Carving a piece of this cake should be one of your utmost priorities. In order to use this resource to the fullest extent, you should cover all aspects of SEO including technical SEO, backlink strategies, content strategies, keyword strategies, social media outreach, and local SEO. Extending your efforts to some less obvious but still immensely popular search engines like YouTube can only make your efforts even more fruitful.
Start producing quality content
This strategy will make a wonderful match for your ongoing SEO efforts, so there’s that. But, even on its own, starting a blog or producing any other sort of useful, valuable, and engaging content will do wonders for your company from a promotional as well as branding perspective. First, free content drives a great deal of organic traffic to your website, in a large number of cases coming from people who are not yet interested in your services. Second, offering this free content turns your company from a simple service vendor to a valuable source of knowledge and drastically raises its profile within the industry.
Employ guerilla strategies
If you are not familiar with the term, guerilla marketing presents a strategy where companies use surprise or unconventional real-life interactions to promote some brand or product. These stunts may come in the form of street art, public performances, city-wide treasure hunts, or any other way that sparks curiosity and draws a lot of attention. The best thing is that this strategy is incredibly affordable – you only need a quality polyester mash banner and a couple of good ideas and you will be ready to hit the streets. These actions also have a strong social media resonance which leads us to the next point.
Establish a strong social media presence
Social media apps are displayed on the screen of a smartphone
These days, public discourse occurs on social media. If you want your company to capture public attention and register on the mainstream radar, you need to become a part of this conversation. With that in mind, covering all important social media platforms and simply releasing your content won’t be able to cut it. You need to engage in frequent and spontaneous chatter with your audience, make your profiles fun, and engaging, and keep the followers rallied up with occasional calls to action, public challenges, promotions, giveaways, and other methods that break the traditional social media pace.
Leverage referral programs
According to recent research, consumers are 92% more likely to trust recommendations from their peers than any form of advertising when making purchase decisions. So, instead of pursuing vague targets on distant digital marketing channels, why wouldn’t you simply use your existing clients as a sort of springboard to new customers? This strategy becomes especially important because, in a majority of cases, repeat business makes more than half the revenue of small and medium companies. Offering rewards and discounts for referrals will encourage established clients to spend more on your services.
Be more present in the community
This is, by far one of the most organic and, at the same time, most efficient ways to carve your brand into the mainstream market consciousness. So, start attending local trade fares, support local sports teams, embrace some social cause that is troubling the local community and try organizing a couple of charity events. These small efforts will not only grant you a massive level of exposure across all the relevant demographics but also make your brand more tangible, humane, and neighborly. And people tend to demonstrate a great deal of support toward things they see as a part of their local community.
So, there you have it – the top six simplest, most effective, and very affordable ways to promote your business and make sure the mainstream audience is aware of your products and services. Of course, these are only some of the selected mentions and you are encouraged to explore all other channels and strategies you see fit. But, your outreach efforts need to start somewhere, and the methods we covered will give you very strong foundations to build upon.